Creating a competitive retail experience for the modern consumer
The explosive growth of technology , the ever increasing accessibility and the desire and ability to be ‘always on’ has led to an increasing level of consumerisation*.
Individuals want access to goods and services right now, on their terms. For the modern retailer this means providing an unparalleled digital experience, delivering the right goods, at the right time, at the right price and with exceptional service levels.
Much pressure is placed on organisations as a result of this continuously evolving, fast paced world driven by consumerisation, they need to take an agile approach to business practices in order to remain relevant, competitive, and, depending on the sector, compliant.
Retailers are therefore compelled to introduce technology solutions that benefit streamlined business processes, increase efficiency and provide a smarter understanding of their customers – digital transformation. Cloud computing is one of those disruptive modern-day technologies – changing the traditional view of how organisations connect with their employees and their customers, and powering innovation and insight to create powerful customer value.
Embracing a digitally enabled model of retail and distribution, underpinned by modern day technologies, is often cited as complex and challenging. Legacy infrastructure, cost models and culture are deemed to be hampering progress, but the benefits of driving a digitally disruptive customer journey should not be underestimated.
Consumers are able to order online, check delivery times, check stock levels and gain instant access to their account status outside of working hours and on any device.
Individuals have a better, more consumerised experience when interacting with a re-shaped digital journey.
Businesses are able to react quickly to consumer demands, providing responsive customer service to increase customer loyalty.