Money and Pensions Advice Service (MaPS) has announced plans to consolidate its existing advice brands into a single offering, MoneyHelper.
MaPS was created as a single body to bring together financial guidance services, making it easier for customers to find what they are looking for in one joined-up service.
Since MaPS was formed in 2019, it has operated its services under the three legacy brands of the Money Advice Service, the Pensions Advisory Service and Pension Wise.
After extensive research, MaPS concluded that a single consumer brand would be most effective for achieving its aims. From June 2021, it will roll out the new consumer-facing brand of MoneyHelper.
Once live, the existing websites of the Money Advice Service, the Pensions Advisory Service and Pension Wise will be replaced and redirected to the new MoneyHelper website.
MaPS will remain the corporate brand and MoneyHelper will be how consumers will see and access the service. Pension Wise will continue as a named service under MoneyHelper.