By Joe Hemming
This is a question we pose in Beyond 2020: Helping you embrace transformation.
In this fourth part of our Beyond 2020 series, we explore business leaders’ approaches to, and understanding of, technology – and how building a culture of curiosity and disruption is the key to business success.
Customer experiences today are shaped by technology. We’ve seen that digital advancements have created an empowered consumer who expects more than ever in terms of products, services and experiences.
Yet despite technology’s ubiquity, using it effectively is becoming an increasing challenge to business leaders.
This statistic indicates that the industry is still looking at digital as an add-on rather than the backbone of everything we do.
It’s time for us to ditch the word and focus on the experience that technology today can deliver.
The playing field will be defined and dominated not by organisation size or capacity for IT investment, but ‒ much as in the natural world ‒ by the ability to adapt.
1) Deloitte