IT is fundamental to delivering a frictionless experience, one that will see your customers coming back time and again. That is why IT is everyone’s concern.
Business leaders need to immerse themselves and their entire workforce's in digital if they are to make the right technology decisions and create the frictionless experiences that attract customers and drive revenues.
Directives from the top, however, are of limited value unless your people are encouraged – through having the time and tools – to get to grips with new technology and how it can help them do their jobs more effectively while adding value to the organisation.
Agile, as-a-service IT is the key to delivering the experiences that consumers demand, and it also shows current and prospective employees that yours is a forward-thinking and doing company.
The upshot is, if you don’t have a strategy that embraces digital, you don’t have a strategy. Now, it’s time to drop the word “digital” and just get on with business.
Invest and support your people. A recent survey found that employees rated the use of the latest digital tools (80 percent), an innovative culture (72 percent) and a company’s reputation as a digital leader (62 percent) as three of the top factors that would influence their decision to join a firm. You should aim to hit the mark in all three. Outcome: Prioritising training and digital literacy will reduce your attrition and attract the high-potential employees, which provides you with an edge over your competitors.
4) IDG’s 2018 Cloud Computing Research